Invest in homeless people and get a social return on your investment
Similar to a company selling shares, Crisis is selling Investment Units. But unlike shares, they can't be sold and there is no annual dividend or personal financial return on investment. However, by using the money to help homeless people, there is a social return on investment.
So, what is social return on investment?
Well, basically it's whatever financial savings society makes from your investment. For example, if we help someone find a home and a job, they won't need to claim benefits, plus they'll start paying taxes.
At Crisis, we measure our outcomes (numbers of people in work, housing, education, training, etc.) and we've have teamed up with the independent financial experts Oxford Economics to establish our social return.